Other MH Policy · awareness_campaign

Federal: Other MH Policy

Official titleJanuary is the Perfect Time to Pursue Treatment for a Substance Use Disorder

Federal · Relevance score 22 of 100 (tangential). low impact.

Informational only

This summary is informational and is not legal advice. Read the source text before acting on it.

The itemStructured facts, then the operational reading.

What this policy change does.

Jurisdiction
Federal
Published
January 2, 2025
Impact score
22 of 100, from analysis of the full text: tangential
Primary source
SAMHSA

Impact on your practice

This is a promotional campaign to encourage treatment-seeking, not a policy or legislative change. While increased demand for services may benefit practices, it does not directly affect reimbursement, licensing, documentation, or insurance practices.

Key facts

  • SAMHSA emphasizes January as opportune time for SUD treatment initiation
  • Frames treatment-seeking within broader wellness and behavior change narrative
  • Part of SUD Treatment Month promotional campaign
  • Weekly themes designed to engage different audiences
The readingGenerated from the full source text, and labelled as analysis rather than fact.

What it would mean for a practice.

This SAMHSA promotional campaign will likely generate increased patient inquiries and referrals throughout January 2025 and potentially beyond, but it creates both opportunities and operational challenges for your practice. As a therapist, you should anticipate higher call volume during this period—patients inspired by the messaging may seek treatment for substance use disorders they've previously avoided addressing. However, the campaign's emphasis on diverse treatment modalities (residential, outpatient, primary care, mobile units) means referrals may be fragmented; many patients will not route to your practice specifically, particularly if you're office-based rather than offering residential or integrated services. If you provide SUD treatment or co-occurring mental health services, you may see increased demand for intake appointments, which could strain scheduling and require hiring additional assessment staff. The campaign's focus on reducing stigma and demystifying treatment options creates an opportunity to position your practice as SUD-competent through updated website language and marketing materials. However, there are no direct reimbursement changes, prior authorization adjustments, or parity law modifications resulting from this campaign—it is demand-generation only. Your revenue impact depends entirely on whether your practice can absorb increased intake volume and whether your insurance contracts include adequate SUD treatment codes at sustainable rates.

Background

SAMHSA launched its first annual Substance Use Disorder Treatment Month in January 2025 as part of a broader federal strategy to normalize treatment-seeking and counteract the persistent stigma surrounding addiction. This campaign arrives amid a documented national crisis: the opioid overdose death rate remains elevated, alcohol use disorder treatment gaps are widening, and stigma remains a primary barrier to care. The messaging aligns with existing federal funding mechanisms (block grants, community health center grants, SAMHSA treatment networks) that already support treatment infrastructure. The campaign is part of a multi-agency effort to increase awareness of FindTreatment.gov and the 988 Suicide & Crisis Lifeline, which now handles substance use crisis calls. For therapists, this represents a shift in federal health communication strategy away from abstinence-only messaging toward harm reduction, medication-assisted treatment, and recovery-support integration—messaging that may reshape how patients understand and access services your practice offers.

What you should do

  • Audit your practice's SUD treatment capabilities and insurance contracting now. Determine whether your Medicaid, Medicare, and commercial panels reimburse SUD counseling, psychiatric assessment for SUD, and medication management (buprenorphine, naltrexone, acamprosate). Identify gaps and request contract amendments if needed before January demand spikes.
  • Update your website, intake forms, and marketing materials to prominently feature SUD treatment and co-occurring mental health services. Include language that reduces stigma ('substance use disorder,' 'medication-assisted treatment,' 'recovery support') and clearly describe your treatment modalities and whether you offer medication management or coordinate with prescribers.
  • Prepare your clinical and front-desk staff for increased patient volume in January. Train intake staff on SAMHSA's FindTreatment.gov referral network so you can efficiently triage patients who need residential, specialized, or emergency services your practice doesn't provide.
  • If you're in a state with SUD parity enforcement mechanisms or Medicaid SUD carve-outs, confirm your enrollment status in specialty SUD networks and verify that your documentation templates meet state-specific clinical necessity requirements for SUD diagnoses and treatment frequency.
  • Establish a system to track referral sources and outcomes during January–March 2025 to measure whether this campaign drives patient volume to your practice and to identify whether referred patients have insurance coverage, treatment capacity, or co-occurring conditions that affect completion rates.

Notable excerpts

"Almost 75 percent of those who have ever had a substance use problem considered themselves to be in recovery or to have recovered from their drug or alcohol use problem, according to the 2023 National Survey on Drug Use and Health." - SAMHSA Center for Substance Abuse Treatment
"Treatment can look different for everyone, depending on the severity of their SUD, their other health needs, and resources available to them...SUD treatment is increasingly available in primary care or other outpatient medical practices." - SAMHSA SUD Treatment Month Campaign
"For me, that treatment episode lasted five and a half months and I then transitioned into a recovery house...Treatment was an essential part of my journey to recovery." - Tom Coderre, SAMHSA Principal Deputy Assistant Secretary, on individualized treatment duration and continuity of care
View full source text
Date: January 02, 2025 Categories: Treatment, Recovery, Substance Use By: Sylvia Las, M.P.H., Public Health Analyst, Center for Substance Abuse Treatment “New year, new me!” This common phrase, echoed each year in January, embraces the air of change that comes with a new year. While it is not necessary to wait until a new year to make changes for our health, January is a time for fresh starts. Embracing the spirit of opportunity and change, January 2025 will mark SAMHSA’s first annual Substance Use Disorder (SUD) Treatment Month. Each week in January will feature a theme: - Week 1: Starting Fresh - Week 2: Reducing Stigma - Week 3: Demystifying Treatment Options - Week 4: Supporting Treatment-Friendly Communities SUD Treatment Month is an opportunity to reflect on our relationships with substances, learn about SUD and effective treatment options, and connect to resources. Recovery is possible. Almost 75 percent of those who have ever had a substance use problem considered themselves to be in recovery or to have recovered from their drug or alcohol use problem, according to the 2023 National Survey on Drug Use and Health (NSDUH). To kick off SUD Treatment Month, Tom Coderre, SAMHSA’s Principal Deputy Assistant Secretary, tells his story of how SUD treatment improved his health and transformed his life. It offered him a fresh start, ultimately leading him to work at SAMHSA, the agency that provides funding for the treatment resources he received years ago. "I started treatment at the end of May 2003, after an arrest for possession of a controlled substance, when a compassionate judge strongly suggested it. I had lost everything at this point, my family and friends, my job, and my position in the State Senate. I kept digging new bottoms for myself but was finally ready to accept help. I no longer had health insurance at this time, but thankfully qualified for an inpatient bed funded by federal block grant dollars. Little did I know I would one day work at SAMHSA, the agency responsible for funding the treatment that gave me a new lease on life. My treatment center used a variety of approaches, which included twelve-step facilitation, individual, group, and family treatment. I was assigned a counselor who worked with me to create an individualized treatment plan based on my specific needs and what I wanted to work on while in treatment. The program was structured, with several group sessions per day. I also was able to take advantage of psychiatric assessments and medication management. It was extremely important for me to work on my mental health during this time. The treatment program offered flexible lengths of stay, determined on an individual basis. After 90 days, we were encouraged to explore employment related supports to search for a job. Not feeling ready to reenter the workforce, I decided to return to college to finish my bachelor’s degree. For me, that treatment episode lasted five and a half months and I then transitioned into a recovery house. Treatment was an essential part of my journey to recovery. I had a safe place to do the work necessary, to take stock of my life, and to understand my disease better. It offered practical ways to manage my disease. I am forever grateful for my treatment experience; it helped me build the foundation which I could build the rest of my life upon." Treatment can look different for everyone, depending on the severity of their SUD, their other health needs, and resources available to them. There are many options in terms of the setting, such as specialty SUD or integrated mental health and SUD outpatient or residential treatment facilities. Some people may start their treatment in a general hospital setting or in an emergency department. SUD treatment is increasingly available in primary care or other outpatient medical practices. There are even mobile units that bring treatment services to where people are, rather than waiting for them to come to a clinic. The type of care can also vary, depending on the individual’s needs, but often includes counseling and therapy; medications for opioid, alcohol, or tobacco use disorder; recovery supports; and overdose prevention, education, and services to reduce substance-related harm. Tom’s story shows that it is never too late to take control of your health, seek help, and receive the treatment you deserve. Sometimes all it takes to make a big change in your life is a small first step. For more information and resources on SUD Treatment Month, visit the SUD Treatment Month Toolkit. To learn how to get support for mental health, drug, or alcohol issues, visit FindSupport.gov. If you are ready to locate a treatment facility or provider, you can go directly to FindTreatment.gov or call 800-662-HELP (4357). If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat at 988lifeline.org. Treatment works. Recovery is possible.
SourceThe tracker does not paraphrase a secondary source and present it as the item.

Read the original policy source.

Primary source text, linked directly.

https://www.samhsa.gov/blog/january-perfect-time-pursue-treatment-substance-use-disorder

Analysis by
Therapy Companion policy engine
Confidence
high
Analyzed
July 28, 2026
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